What is the one thing your clients really want?

Posted July 1, 2014

In Books and Resources, Career Change, Work Stress

Everyone is busy. Your clients are busy, your vendors are busy, and you are really, really busy. In all of this busy-ness it is easy to lose sight of what really counts-that one thing that could really set you apart from your competitors: delivering on the result that your clients really, really want. That one thing they hunger for the very most. Take time to focus on this and don’t worry about how it relates to your product or what you offer.

But what is that ONE thing?

Well, that is the fun part of the exercise-figuring it out. If you came up with answers such as “profit,” “more money,” etc., you are probably basing your answer on typical assumptions. Try to go a little deeper. Change your framework a bit and move away from thoughts about your product and instead think about your clients, their lives, their businesses and their current stressors. As you get in the mindset of your clients think about the obstacles and complications they face. Once you have that picture in mind it will be much easier to think about the ONE thing that they really, really want.

Now help them get it!

“No one can whistle a symphony. It takes an orchestra to play it.”
H.E. Luccock

Coaching, Communication, Consulting, Development, Elearning, Empowerment, Human Resources, Leadership, Leadership Skills, Management, Mentoring, Performance, Problem Solving, Strategy, Training, Workshop

Brenda Abdilla P.C.C.

Brenda Abdilla is a distinguished authority in leadership development and organizational excellence. With her vast experience and unwavering passion, she has become the foremost coach and facilitator, dedicated to enhancing the performance of teams and the effectiveness of leadership. As a highly sought-after executive leadership coach, Brenda specializes in working with leaders aiming to enhance their team engagement. Remarkably, over 90% of Brenda’s clients successfully tackle their core leadership challenges within just one year of partnering with her. Brenda’s approach is decidedly different. She brings a solid business-centric background to her work with leaders, entrepreneurs, and high-level career coaching clients. Brenda understands the pressure and uncertainty (VUCA) present in today’s business environment and empowers her clients to significantly improve their team communication, time management and efficiency, stress management, decision-making, critical thinking, and all of the elements of corporate visibility and success in their role.