How Thought Leadership Differs from PR and Marketing
I am thrilled to feature my friend and mentor Denise Brosseau’ s piece about thought leadership as it appeared in the Daily Paragraph in the UK. Denise is the author of Ready to Be a Thought Leader? (Wiley/Jossey-Bass) and a lecturer at the Stanford Business School.
I talk with most of my clients about developing their own thought leadership in an effort to enhance and expand their career but also as an exercise to remember their value and contribution in their space. Denise helps us understand the real definition of thought leadership and highlights some hot companies that are getting it right. Enjoy!