10-Year Thinking for CEOs & Entrepreneurs | Brenda Abdilla Interviews Rob Dube

Posted April 6, 2026

In Books and Resources, Goal Setting, Leadership Advice

In this week’s Coaching Minute, I sit down with entrepreneur and author Rob Dube to talk about something I see driven leaders struggle with all the time… the overuse of drive, anxiety and pressure. For over 30 years, Rob Dube has thrived as a purpose-driven business executive and entrepreneur. He is the co-CEO and co-founder of imageOne, a company recognized as a Top 25 Small Business in America on the list of Forbes Small Giants.

Rob’s most recent book, Shine, co-authored with Gino Wickman, explains how looking inward is the key to unlocking true entrepreneurial freedom. In this conversation, Rob and I dive into the idea of 10-year thinking and why it’s one of the most powerful mindset shifts for CEOs, entrepreneurs, and senior leaders. We also discuss how top level leaders and founders can have both drive and peace, at the same time. What a concept!

When you shift from subsisting on drive alone to a long-term vision, something interesting happens. You gain clarity. You make better decisions. And often, you actually move faster toward what matters most. If you’re feeling the maximum pressure now, this conversation will help you step back, gain clarity, and lead with intention.

Learn more about Rob Dube and The 10 Disciplines: https://www.the10disciplines.com/

Get the Book: https://a.co/d/0j1ukmh4

Brenda Abdilla P.C.C.

Brenda Abdilla is a distinguished authority in leadership development and organizational excellence. With her vast experience and unwavering passion, she has become the foremost coach and facilitator, dedicated to enhancing the performance of teams and the effectiveness of leadership. As a highly sought-after executive leadership coach, Brenda specializes in working with leaders aiming to enhance their team engagement. Remarkably, over 90% of Brenda’s clients successfully tackle their core leadership challenges within just one year of partnering with her. Brenda’s approach is decidedly different. She brings a solid business-centric background to her work with leaders, entrepreneurs, and high-level career coaching clients. Brenda understands the pressure and uncertainty (VUCA) present in today’s business environment and empowers her clients to significantly improve their team communication, time management and efficiency, stress management, decision-making, critical thinking, and all of the elements of corporate visibility and success in their role.